swings and roundabouts really.
Reserve prices attract a fee of 2% of reserve even if you dont sell (but obviously higher starting prices have a higher fee too).
Some buyers claim they are put off by reserve price auctions. Others aren't
(I am not put off personally as if I know what I want to pay, and it isnt hitting reserve then that's fine - I just bid on a car unsuccessfuly and it didnt sell because didnt hit reserve). In my mind that seller was foolish as it would have cost them £50 in reserve fees alone for no sale...however with a higher start price it would have been just £2.
Personally, if I had a figure I would like to achieve, I would just go with a starting price option...even if that price is under what I would hope to achieve - but then you take the risk...so if you don't want to let it go below a fixed price, make that the start..as interested buyers will have an idea of value of the book anyway
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