I think all Dooyoo and Ciao people should look at these graphs and statistics when writing their reviews. it seems the average visitor looks at 2 pages an does not look at both Cioa and dooyy. (Ie they are not members) only 9% of total traffic goes to the members page.
it's interesting Cioa is doing a lot better

http://www.alexa.com/data/details/traffic_details?site0=ciao.co.uk&site1=dooyoo.co.uk&site2=eopinions.com&site3=urateit.com&site4=http%3A%2F%2Fwww.helium.com%2F&y=t&z=3&h=400&w=700&range=5y&size=Large&url=ciao.co.uk