How do you write?

In your opinion, that is. Web site reviews are like anything else... they can be long or short depending on what you want to write about them.

I also think there's an aspect of who you reckon your target audience is. Some people that tend to specialise in certain areas sometimes seem to be writing for people like themselves and will go into the minutae of their chosen subject instead of keeping things fairly high level.

As an example, a 3000 word, detailed review of Kingdom Hearts 2 complete with cross-references to other games might be better placed on a dedicated gaming site whereas a 1000 word overview might be better suited for Dooyoo. My own Helium article, as another example, is probably targetted slightly more at existing review writers rather than the general consumer that might surf by Dooyoo or Ciao that I would usually write reviews for. I reckon the same review would be shorter if that were the case.

I never usually think who i should be writting for.

Lately Ive found putting in an introductory paragraph which relates to the events surrounding the time before purchasing a service or product can get too labourious, so Im going back to the beginning in trying to achieve short paragraphs.

I like to have my reviews flow as well. My reviews tend to be shorter now than when I started out. I think my mindset then was to write THE review, but now I just write A review, so I do not concern myself with too much detail. I do feel my reviews read better than those before, so I am happy with that.

I just try to avoid putting the same word in a sentence twice

And im getting rid of my quick skip specs purely because few have admitted they read the specs and not the review! The cheek.

I managed to write a food produc review in under 400 words and still ge one E. i had writtn everything I could think relevant to the product! I got an E from somone who was impressed by conciseness. I'm not bothered by H rating but i do wonder if the h rates it received were from length raters!